Joico Color Endure Sulphate Free Shampoo
Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.
Protects haircolor vibrancy up to 33% longer than a leading
professional sulfate-free shampoo, and maintains over 88% of red
haircolor between color services.
This exceptionally gentle daily shampoo will preserve over 86% of
your haircolor after 18 washes, while adding strength, manageability,
softness and shine.